from the company Cake
What could your logo be?
Human thinking is designed in such a way that, first of all, we read color. For example, red is movement and strength, blue is reliability, and green is calm. According to statistics, 80% of clients can identify a brand based on its colors, so choosing the right colors for a logo is one of the designer’s main tasks.
Each font, like color, carries its own meaning. Thus, for financial and legal companies, you should choose a font without additional decor—this will emphasize the reliability and status of the company. And now for women's brands you can use more elegant fonts - handwritten or rounded fonts.
What shouldn't be in logo design
- minimum elements;
- readable font;
- carries a positive message.
- copied competitor logo style;
- stock images were used during creation;
- is controversial or negative.