from the company Cake
Why does your company need an identity?
The difference between identity and corporate style
Types of identity
- logo font (main and additional);
- corporate colors;
The wider the set of elements, the more design options for packaging, advertising banners, business cards, presentations and other brand attributes. And when creating new layouts, the designer does not need to draw a new set of graphic elements each time.
Slogans or any script phrases that your employees use when communicating with the client.
Identity of meaning
Minimum words - more visual images. With their help, you can tell a whole story or give instructions. The problem is that not every client will be able to correctly grasp the essence of your plan.
As the basis of the style, the designer takes an element from everyday life/mass culture—familiar and understandable to absolutely any person.
Mascot (mascot character)
A common way to attract attention to your brand and diversify communication with your target audience is to create your own character that will fully reflect the character of the company.