Brand book development

Unique design with the character of your company.
From brand concept to corporate identity and brand book development.
Brand book—a complete guide to using a brand
First, we will determine the mission and objectives of the company that need to be conveyed to the client.
We will develop a concept, observing the unity of all elements—from the brand philosophy to its visualization.
We will develop a brand book that will tell about the company and demonstrate its features.
We will create a memorable brand and reflect it in printing and advertising products.

Development of brand books
from the company Cake

A brand book is the main book in the life of a brand. This guide unites all components of the brand and helps maintain a single concept. You don’t need to reinvent new presentation formats again and again—all the information is in the brand book.
Stage 1
— Acquaintance
At the meeting, we will discuss the project, listen to your wishes, and calculate the cost of developing a brand book.
— Company analysis
Before developing a company’s brand book, we will carefully study the brand: market segment, target audience and competitors.
Stage 2
— Branding
We will develop several options for a creative concept and agree on a working version with you.
— Creation of a brand book
We will clearly present the finished logo and all elements of the corporate identity in the brand book. With it, developing a brand and ordering advertising materials will become much easier.

What does a brand book consist of

The price of a brand book is determined by its composition. Various options are possible: from brief recommendations to the most detailed guide.
— Brand ideology
  • Mission and philosophy are the basis of corporate culture.
  • Brand values ​​are a description for the consumer.
  • Target audience—a detailed definition: gender, age, status and other characteristics.
— Form style
  • Logo design—in color and b/w, writing methods, combinations with other objects.
  • Corporate colors—main and additional solutions, combination options.
  • Patterns—templates in a corporate style for placement on a website, letterhead or souvenir products.
  • Illustrations—characters, objects, landscapes that characterize the brand.
  • Branded font sets—main and additional.
  • Design of printing and advertising products - business cards, forms, souvenirs.
  • Space branding—from architectural design to interior and exterior design.
  • Guideline—a document with rules for using graphic elements of corporate identity.
An example of a guideline for a network of children's football schools "Junior"
Example of a brand book for a football school “Junior”
Development of a brand book and guidelines: an example

How a brand book will help
your business

— Uniqueness
  • Own design emphasizes the character of the company.
  • Sets the brand apart from competitors.
  • Accelerates memorization and increases brand awareness.
— Efficiency
  • Advertising campaigns are much more successful.
  • A brand book saves time and reduces the price of services for the development of printing and other advertising materials.

Brand book from the Cake company

Ordering the development of a brand book from Cake means trusting an agency that really cares. We are attentive to the little details, but most importantly, we are attentive to the client’s wishes and the needs of his brand. We will listen to your opinion and keep you informed of the work—from the first meeting to the delivery of the project.

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